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Can Your Team Really Own Time to Revenue?

Summary by Jeff Gothelf
A metric we keep coming across in our training and coaching work is time to revenue. I believe the intended desire here is to measure how quickly we can go from either the conception of work or the deployment of a feature until we start seeing money coming in from that work. I can understand the desire to understand that and to see if we can reduce it. After all, the faster we can start making money from our work the faster we recoup the investm…
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1 Articles

Jeff GothelfJeff Gothelf

Can Your Team Really Own Time to Revenue?

A metric we keep coming across in our training and coaching work is time to revenue. I believe the intended desire here is to measure how quickly we can go from either the conception of work or the deployment of a feature until we start seeing money coming in from that work. I can understand the desire to understand that and to see if we can reduce it. After all, the faster we can start making money from our work the faster we recoup the investm…

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Jeff Gothelf broke the news in on Monday, June 23, 2025.
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