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Can your matcha addiction survive a shortage and tariffs?

The president of a U.S. tea trade organization noted that matcha supplies are expected to be limited in 2025 due to challenges related to workforce shortages and import tariffs.
The shortages stem from Matcha's labor-intensive production, limited workers, Japan's 15% tariffs, and increased global demand fueled by social media and health trends.
Japanese tea exports have risen from 1% in the early 2000s to about 10% of total production by late 2023, with the U.S. as a key market heavily consuming black and iced teas.
Goggi noted that the cost of tea is expected to increase due to the new tariffs, and since matcha accounts for about 2.8% of the U.S. tea market in terms of revenue, consumers may see noticeable price hikes.
As a result, consumers may face higher Matcha prices on store shelves and cafes, reflecting both supply constraints and tariff impacts on an already niche but growing segment.

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