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Can We Forget About Cookies? Ai-Based Targeting From Project Agora – We Show You What It Means

Summary by Media1
Project Agora's new strategy would replace third-party cookies with artificial intelligence and predictive audiences. George Ntouzos explains in detail how this works in practice - and why it matters to advertisers in Hungary too. (x)
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Project Agora's new strategy would replace third-party cookies with artificial intelligence and predictive audiences. George Ntouzos explains in detail how this works in practice - and why it matters to advertisers in Hungary too. (x)

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Media1 broke the news in on Wednesday, July 2, 2025.
Sources are mostly out of (0)