Can Science Win on Social Media? Ask Dr. Noc. ‘He’s sort of like a new Bill Nye,’ UConn expert says.

Can Science Win on Social Media? Ask Dr. Noc. ‘He’s sort of like a new Bill Nye,’ UConn expert says.

Morgan McSweeney shouldn’t be a TikTok sensation. The algorithms don’t reward lectures on the finer points of medical science. They don’t elevate fact-checkers over misinformation. And they generally don’t make stars out of earnest goofballs in button-downs and Clark Kent glasses. But Dr. Noc, as he is known on TikTok and Instagram, has built an audience of more than 4 million followers anyway. With a style somewhere between a high school chemis…