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Can a Group of California Growers Make Cantaloupe Fruit of Summer?
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Can a Group of California Growers Make Cantaloupe Fruit of Summer?
DINUBA, Calif. — California cantaloupe growers have a unified goal this summer: convince a generation raised on smoothies, snack boards and TikTok food trends that cantaloupe deserves a permanent spot in their shopping carts. To accomplish this, the California Cantaloupe Advisory Board (CCAB) has launched one of the industry’s most ambitious consumer marketing efforts to date — a high-energy campaign featuring social media content creators, enga…
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