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Can a Chinese Coffee Chain Beat Starbucks in New York?
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Can a Chinese Coffee Chain Beat Starbucks in New York?
As Starbucks faces mounting challenges in maintaining its dominance amid changing consumer preferences and increased competition, attention is turning to whether a rising Chinese coffee chain can capitalize on the opportunity to establish a foothold in New York’s fiercely competitive café market. With Starbucks’ struggles highlighting shifting dynamics in the city’s coffee landscape, the entrance of a new international player raises questions ab…
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