Campina Grande Beats Caruaru in Brazil’s Billion-Real June Party

Campina Grande Beats Caruaru in Brazil’s Billion-Real June Party

Key Facts —The headline number. Brazil’s tourism ministry projects about R$2.4bn ($470m) in spending across five main São João host cities in 2026. —Campina Grande. Paraíba’s festival is projected at R$800m ($159m) and 3.5 million visitors over roughly 33 days. —Caruaru. Pernambuco’s rival event is projected at R$800m ($159m), four million people and about 20,000 […] The post Campina Grande Beats Caruaru in Brazil’s Billion-Real June Party appea…