Campari - King of the Spritz - Hopes to Conquer American Heartland
2 Articles
2 Articles
Campari - king of the spritz - hopes to conquer American heartland
After 20 years spent winning over Europeans to Italy's northern tradition -- first in Germany and Austria, then in France and Spain --- the Campari Group has set its sights on areas still unaware of the orange, red or pink phenomenon. Top among them are the United States, where Americans on both coasts enjoy the cocktail hour staple -- but whose interior has yet to be seduced by the spritz. Back in Italy at Novi Ligure, between Milan and Genoa,…
The distillery Davide Campari-Milano reiterated its sales growth goal for the year, after maintaining the positive moment at the beginning of the peak consumption season in the summer of the northern hemisphere. Exclusive material for subscribers. To have full access, access the link of the material and register.
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