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Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia: WARC’s ‘The Pace Principle’ Reveals

Summary by medianews4u.com

Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete evidence on how to deliver growth in dynamic Asian markets by balancing short-term performance marketing with long-term brand-building efforts. The study, drawn from over 150 case studies and expert insights across Southeast Asia, Greater China, and India, breaks the stereotype that Asia’s rapid market …

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medianews4u.com

Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia: WARC’s ‘The Pace Principle’ Reveals

1 day ago

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afroasianews.com

Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia

● Landmark study proving that brand building works in delivering growth in dynamic Asian markets ● Campaigns that have a 50% brand investment proven to boost performance now – not just in the future ● Brands that invest time into cultural connection are twice as effective WARC releases new research in The Pace Principle 4 April 2025 – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian e…

2 days ago

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