Campaigns are embracing influencers, but internet stardom doesn't always win votes

Campaigns are embracing influencers, but internet stardom doesn't always win votes

It's becoming common for campaigns to seek out viral moments and the support of internet stars to reach new voters. But the strategy, albeit flashy, has yielded mixed results in key races this year.

Campaigns Embrace Influencers, but Viral Fame Shows Mixed Results

Campaigns are increasingly courting internet stars and seeking viral moments to reach voters, but the tactic has produced uneven outcomes in key races this year, observers say.