Reliance Consumer Products Appoints Amitabh Bachchan as Brand Ambassador for Campa Sure

Reliance Consumer Products appoints Amitabh Bachchan as brand ambassador for Campa Sure

New Delhi: Reliance Consumer Products (RCPL), the FMCG arm of Reliance Industries, has appointed actor Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure. The appointment comes as RCPL continues to scale the Campa portfolio following its acquisition of Campa Cola in 2022 and the brand’s reintroduction to the Indian market in 2023. Since then, the company has expanded the range beyond soft drinks to include…

Campa Sure onboards Amitabh Bachchan as its brand ambassador

Reliance Consumer Products Limited has appointed actor Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure. The appointment comes as Reliance’s consumer goods arm continues to expand the Campa portfolio following its acquisition of Campa Cola in 2022 and the brand’s reintroduction in 2023. The brand has since added new beverage categories, including energy drinks, juices and packaged drinking water. Speakin…