Cammell Laird to Change Its Name After £150m Takeover

Cammell Laird to be renamed as part of 'one Balaena' group

Cammell Laird to become Balaena Birkenhead

Cammell Laird to change its name after £150m takeover

Birkenhead's iconic shipyard has new owners after a major deal was completed

Cammell Laird renamed Balaena Birkenhead after £150m takeover

Balaena Group CEO Simon Gillett on future of historic Birkenhead shipyard on the River Mersey

Is Cammell Laird’s name-change a big mistake?

Birkenhead shipyard Cammell Laird joins Liverpool’s arena and convention centre in changing its iconic name – but the recent history of rebranding howlers, including Royal Mail and Gap, suggests they may come to regret it. Tony McDonough reports Cammell Laird has been the name of the Birkenhead shipyard for over a century. Picture by Tony McDonough   Some people never learn. One of the best-known pubs in Liverpool made two attempts at changing i…