Taste and Price, Not Calories, Key Drivers for Online Takeout Orders, Survey Suggests

Calorie labels rarely influence takeaway choices, survey suggests

A survey of adults in England found the majority did not notice any calorie information during their most recent online takeaway purchase.

Taste and price, not calories, key drivers for online takeout orders, survey suggests

Taste and price, rather than calorie content, seem to be the key considerations for those ordering takeouts online, despite calorie labeling legislation designed to help consumers make healthier food choices, suggests an analysis of survey responses, published in the open-access journal BMJ Nutrition Prevention & Health.