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California’s New Food Label Could Help Black Families Shop Healthier
The voluntary seal will point shoppers toward healthier foods, while large grocery stores must display labeled items when they carry at least 25 products.
On Sept. 28, Gov. Gavin Newsom signed Assembly Bill 2244, creating a first-in-the-nation voluntary "Non-Ultraprocessed Certified" seal to help consumers identify healthier food options.
California defines ultra-processed foods as those containing specific technical additives or high levels of saturated fat, sodium, and added sugar. Assemblymember Jesse Gabriel stated, "Parents shouldn't need a Ph.D. in chemistry to understand what they're feeding their kids."
While the seal is voluntary for manufacturers, large grocery stores must prominently display items with the label when they carry at least 25 products. State-accredited third parties will determine qualifying foods, with the California Department of Public Health identifying accreditors by June 1, 2029.
Industry groups including the Consumer Brands Association opposed the bill, citing concerns that definitions conflate processing with nutrition. Anna Rosales, senior vice president of government affairs and policy at IFT, said fragmented definitions could "make consistent understanding harder for consumers, researchers and policymakers."
Federal regulators at the FDA and HHS continue developing a national definition, following 15 states that introduced similar legislation last year. The U.S. lags behind Latin American nations like Chile and Mexico, which have implemented nutrition warning labels for years.