California-led pressure prompts Shopify to pull vape listings worldwide, including legal markets

California-led pressure prompts Shopify to pull vape listings worldwide, including legal markets

Shopify is forcing merchants around the world to remove vaping products from their online stores, including in countries where regulated adult sales remain legal. The policy effectively turns a U.S.-driven enforcement battle into a global rule for businesses that depend on one of the world's largest e-commerce platforms. What happened? As detailed by Vaping360, Reuters said sellers received a June 24 notice stating that Shopify "no longer suppor…