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California Democrat Turns to TikTok to Reach Hispanic Voters in Governor's Race
Xavier Becerra targets the growing Hispanic TikTok audience exclusively in Spanish to regain Latino voter support amid shifting political trends, with nearly half of Hispanic adults using the app.
- A Democratic candidate for governor of California, Xavier Becerra, will use TikTok to target Spanish-language Hispanic voters by posting videos in Spanish.
- Hispanic adults use TikTok at much higher rates than Black and white adults, according to Becerra's campaign and surveys.
- This approach aims to counter the rightward shift among Latinos seen in recent elections by reaching them on a popular platform where they spend time.
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15 Articles
15 Articles
Coverage Details
Total News Sources15
Leaning Left5Leaning Right1Center4Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 40%
Factuality
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