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Cadillac's Play in Formula 1: Why Did He Choose Excel Sports as His Exclusive Agency?

Summary by Revista Merca2.0
Cadillac's play in Formula 1. Courtesy: Cadillac Formula 1 Team The Cadillac Formula 1 Team team announced that the Excel Sports Management brand will be its exclusive agency to lead commercial sales and global strategy. The decision comes when the team debuts for the first time in the United States within the 2026 season of the Great Circus. This alliance seeks to accelerate the monetization of the project in a market that has changed logic. To…
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Cadillac's play in Formula 1. Courtesy: Cadillac Formula 1 Team The Cadillac Formula 1 Team team announced that the Excel Sports Management brand will be its exclusive agency to lead commercial sales and global strategy. The decision comes when the team debuts for the first time in the United States within the 2026 season of the Great Circus. This alliance seeks to accelerate the monetization of the project in a market that has changed logic. To…

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Revista Merca2.0 broke the news on Tuesday, April 28, 2026.
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