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Cadillac Seeks "up to $70 Million a Year" in Sponsorship
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The main partner would benefit from all the denominational rights, global marketing rights, category exclusivity and permission to use the brand and assets of the team. The Cadillac Formula 1 team seeks to obtain up to US$70 million per year from a potential main sponsor, according to Sports Business Journal (SBJ). The McLaren and Red Bull lead teams would have concluded sponsorship agreements worth about US$100 million each, so Cadillac is seek…
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