Tommy Hilfiger Partners With New Cadillac Formula 1 Team

Cadillac F1 Team Secures Tommy Hilfiger Sponsorship for 2026 Bid

Hilfiger backed Mercedes since its F1 return in 2018; now the brand will appear on America's series entry.

Tommy Hilfiger Joins Cadillac Formula 1 Team as Official Apparel Partner

The partnership includes team kits featuring the brand's signature design and iconology, with the Tommy Hilfiger logo displayed on the car, driver suits and helmets, as well as fan merchandise.

Tommy Hilfiger Partners With New Cadillac Formula 1 Team

The classic sportswear brand with a legacy in F1 will provide team apparel kits for the new entity in the sport since 2016 and first for the American car company.

Tommy Hilfiger's 'F1' Movie Collection Claims Pole Position In The Style Race

Tommy Hilfiger has revealed its APXGP collaboration with Joseph Kosinski’s F1 movie, while also announcing its sponsorship of the incoming Cadillac F1 team. This collision of film and fashion stars Damson Idris at the heart of the campaign, captured at a racetrack (ostensibly as his character, APXGP driver Joshua Pearce). The collection is currently available from Tommy Hilfiger stores and online; the F1 film premieres in Australia on July 26th.…

Tommy Hilfiger Partners with Cadillac Formula 1 Team

Courtesy of Tommy Hilfiger Tommy Hilfiger has officially joined the Cadillac Formula 1 Team as its apparel partner and lifestyle sponsor. The announcement marks Cadillac’s first major partnership as it prepares to join the Formula 1 grid for the 2026 season. Backed by TWG Motorsports and General Motors, the team aims to compete at the highest level of international racing while building an identity rooted in American innovation and performance. …

Tommy Hilfiger becomes first Cadillac F1 sponsor

The Cadillac Formula 1 (F1) racing team has signed major US fashion brand Tommy Hilfiger as its first official sponsor as it prepares to enter motor racing's iconic Formula 1 next year.