US EditionCadillac F1 Super Bowl Ad to Drive Fandom With Livery Reveal
Cadillac F1 uses a 30-second Super Bowl ad and a Times Square 'Countdown Box' to reveal its livery, aiming to build a U.S. fan base as the first American F1 team in a decade.
- Cadillac F1 announced it will use a Super Bowl ad to unveil its new livery in a 30-second spot airing in the 4th quarter of Super Bowl LX, while a Cadillac Countdown Box will appear in Times Square from Feb. 6.
- Cadillac F1 says the move targets U.S. fans to build a fan base by using the Super Bowl to reach casual sports fans and F1-curious viewers this year.
- A major social rollout will amplify live moments, Dan Towriss said, while Cadillac is keeping creative details like director and composer under wraps.
- The Super Bowl delivers massive reach, with 127.7 million U.S. viewers noted by Nielsen, while the Cadillac Countdown Box in Times Square offers front-row access and stays until Feb. 9.
- The campaign positions Cadillac to broaden F1's U.S. exposure as F1's 11th team this year with Sergio Pérez and Valtteri Bottas driving; the car has begun Circuit de Barcelona-Catalunya preseason testing.
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Cadillac will show the first advance of the car he will use in the 2026 season in a television ad that will be broadcast during the last quarter of the Super Bowl
Cadillac F1 Team Launches Times Square Countdown to First Livery Reveal – Motorsports Media & Racing News
January 29, 2026 — Fishers, Indiana and Silverstone, UK — Cadillac Formula 1® Team has confirmed a multi-day Times Square activation titled the Cadillac Countdown, designed to build momentum ahead of the team’s inaugural livery reveal during a Super Bowl commercial. Running February 6–9, the program centers on the Cadillac Countdown Box, a chrome‑clad structure housing a replica Cadillac Formula 1® Team car in its debut livery. The installation …
Cadillac prepares the most spectacular presentation, perhaps of the history of Formula 1, to show the definitive decoration of the car with which Czecho Pérez and Valtteri Bottas will compete in the 2026 season, as the physical car will be shown in Time Square during the weekend of the Super Bowl.
Cadillac ignites anticipation with dazzling Times Square countdown box ahead of F1 livery reveal
The content Cadillac ignites anticipation with dazzling Times Square countdown box ahead of F1 livery reveal appear first in M Sports. Cadillac Ignites F1 Fever with Dazzling Times Square Countdown Box Buckle up, motorsport fans! Cadillac is about to take the Formula 1 world by storm as the countdown to its groundbreaking livery reveal reaches a fever pitch. In a bold move, the iconic automotive brand has transformed the bustling heart of Times …
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