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Cadillac F1 Super Bowl Ad to Drive Fandom With Livery Reveal

Cadillac uses a Times Square countdown and Super Bowl ad to unveil its F1 team livery, reaching over 127 million viewers, ahead of the 2026 debut season.

Summary by Adweek
Cadillac F1 will reveal its livery during the Big Game.

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Adweek broke the news in on Thursday, January 29, 2026.
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