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Cadbury shrinks size of Freddo chocolates while prices remain the same
- Cadbury shrank the size of its Freddo multipacks by 20%, reducing each 5-pack to 5x18g while keeping the price at £1.40.
- Mondelez International, Cadbury's owner, made this change due to significantly higher input costs like cocoa, dairy, energy, and transport prices.
- The Grocer reported that both original and reduced-size Freddo multipacks remain available at some supermarkets, including Morrisons and Sainsbury's.
- A Mondelez spokesperson stated that due to the rising costs of ingredients like cocoa and dairy, as well as high energy and transport expenses, manufacturing their products has become significantly more costly. Although the company has absorbed some of these increases, it still faces ongoing difficulties.
- This size reduction aims to maintain product quality and availability despite cost pressures, reflecting broader shrinkflation trends affecting consumer goods.
33 Articles
33 Articles
Malvern Gazette
Cadbury shrinks size of Freddo chocolates while prices remain the same
Cadbury has shrunk the size of its Dairy Milk Freddo (5x18g) and Caramel Freddo (5x19.5g) multipacks by 20, but kept prices the same.
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While food prices continue to rise, the packaging on store shelves is getting smaller and smaller. The phenomenon is called shrink inflation – and for consumers it is often a difficult trap to avoid. The fact that the gingerbread tin this year weighs 50 grams less than last Christmas, or that the chocolate bag has shrunk by 75 grams is often difficult for consumers to detect. The packaging may look the same, but the contents are smaller – while …
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