US Edition
MSNBC to Rebrand as ‘MS Now,’ Dropping Peacock Logo Amid Corporate Split From NBC
- MSNBC, founded in 1996 as a partnership between Microsoft and NBC, will change its name later this year amid a corporate split.
- NBCUniversal ordered the name change after spinning off its cable networks, including MSNBC, into a new company called Versant.
- MSNBC President Rebecca Kutler announced the rebranding to MS NOW, symbolizing a new independent news identity distinct from NBC News.
- Kutler stated the change allows them to "set our own course and assert our independence," supported by a major marketing campaign for MS NOW.
- The rebranding will remove NBC’s peacock logo, emphasize MSNBC’s progressive lineup, and highlight its goal to serve breaking news and opinion audiences.
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116 Articles
116 Articles
MSNBC faces major rebrand in new spin-off venture
Comcast is spinning off MSNBC and other assets into a new company, Versant. MSNBC will rebrand as MS NOW, shedding its NBC ties and iconic peacock logo. The move signals a major shift in legacy media, as cable networks adapt to the rise of social media and alternative news sources.
·United States
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Coverage Details
Total News Sources116
Leaning Left30Leaning Right21Center46Last UpdatedBias Distribution47% Center
Bias Distribution
- 47% of the sources are Center
47% Center
L 31%
C 47%
R 22%
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