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Published

TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok announced that ad campaigns targeting U.S. Audiences will resume on Sunday after a brief shutdown, according to a memo reviewed by Adweek.
  • The platform's service revival followed President-elect Donald Trump's announcement of an executive order to delay a federal ban on TikTok.
  • Users received a welcome back message, but the app remains unavailable for download on digital stores due to compliance with a federal law.
  • Trump's promise provided clarity to service providers, allowing TikTok to continue operating for over 170 million Americans and supporting 7 million small businesses.
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