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Switzerland Tourism Relies on New Campaign without Roger Federer
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For the first time in five years, Switzerland Tourism is relying on a new advertising presence – without Roger Federer. CEO Martin Nydegger speaks of a conscious realignment, but does not exclude future cooperation.
·Zürich, Switzerland
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After five years with the tennis ace in the lead, the organization announces a reorientation of its campaigns.
Switzerland tourism director Martin Nydegger about the heat summer, density stress in Swiss holiday regions and the reorientation of the advertising campaigns.
·Zürich, Switzerland
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