BYD Racco Received over 1,000 Orders Two Weeks After the Launch
Early buyers praised its cost-performance ratio as BYD aims for 10,000 cumulative orders by the end of 2026.
- On Monday, BYD announced its Racco mini EV received over 1,000 cumulative orders in its first two weeks on the Japanese market, marking a significant early milestone for the company's electric kei vehicle.
- Officially launched July 28, the Racco competes in Japan's kei car market long dominated by domestic brands Nissan, Honda, Toyota, and Suzuki, with a starting price of $12,200 after government subsidies.
- Customer surveys reveal 80% of buyers selected the top-trim Racco 300 Premium model; 37.5% added it as an additional vehicle while 35.7% replaced their existing car.
- The Racco is cheaper than the Nissan Sakura, Japan's current best-selling EV starting at $15,000. BYD said the order pace is "the fastest pace for any model introduced to date."
- By the end of 2026, BYD aims to secure 10,000 cumulative orders. The Racco offers up to 320 km of range, positioning the company in Japan's growing EV kei segment.
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BYD Racco received over 1,000 orders two weeks after the launch
The BYD Racco received over 1K orders two weeks after the launch in Japan as the company aims to secure 1K reservations by the end of 2026. The post BYD Racco received over 1,000 orders two weeks after the launch in Japan appeared first on CarNewsChina.com.
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BYD’s first electric kei car is shaking up Japan
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ByD has put on sale in the Japanese market the new Racco, the smallest model of its alignment. A 100% electric car rival to the Nissan Sakura whose hypothetical arrival in Europe is being studied by the company. Two weeks after its launch in Japan, the BYD Racco has received more than 1,000 orders. The Chinese firm has set itself goal to reach 10,000 reservations by the end of the year. It is interesting to mention that the top version of range …
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