BYD’s Denza Milan Design Studio Targets European Luxury on Its Own Ground
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BYD’s Denza Milan Design Studio Targets European Luxury on Its Own Ground
Breaking into Europe’s premium automotive market requires considerably more than bringing an expensive vehicle to the continent. Audi, BMW, Mercedes-Benz, Porsche, Bentley, and other established marques have spent generations building… The post BYD’s Denza Milan Design Studio Targets European Luxury on Its Own Ground appeared first on stupidDOPE
BYD has proved, above all, with its latest Denza models, that one wants to convince with European design in Europe and this procedure is now even strengthened. The goal behind this is simple and obvious: BYD wants to make a short process with the European car industry. European manufacturers are attacked directly in their field and probably also directly with their own weapons, which clearly includes the vehicle design. In recent years it has al…
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