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China’s BYD trims 2025 vehicle sales target by 16% amid softening growth: Report

BYD cut its 2025 sales target by 16% to 4.6 million vehicles due to slowing demand, increased competition, and regulatory limits on discounting, projecting the slowest growth since 2020.

  • BYD, China's largest automaker, has cut its 2025 sales target by about 16% to 4.6 million vehicles this year.
  • This revision follows earlier guidance in March when BYD targeted 5.5 million vehicle sales and results showing it met only 52% of that goal through August.
  • The company’s production declined for a second month in August amid rising pressure from rivals Geely and Leapmotor, which both raised their sales targets and posted strong growth.
  • Deutsche Bank and Morningstar forecasted BYD sales around 4.7 and 4.8 million units respectively, reflecting lowered expectations amid China’s weakening domestic demand.
  • The sales cut signals BYD’s slowest growth since 2020 and suggests challenges from a prolonged housing downturn and a deflationary economic environment in China.
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U.S. News broke the news in New York, United States on Wednesday, September 3, 2025.
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