BYD Goes for the Heart of Europe (& South America) Again — Partners with Inter Milan - CleanTechnica

BYD Goes for the Heart of Europe (& South America) Again — Partners with Inter Milan - CleanTechnica

I’ve written about it before with other football (soccer) sponsorships — there may not be anything that touches the heart of many Europeans more than football. You want to connect with people and get inside their doors? Sponsor big football events and clubs. Inter Milan (FC Internazionale Milano) may not ... [continued] The post BYD Goes for the Heart of Europe (& South America) Again — Partners with Inter Milan appeared first on CleanTechnica.

BYD signs as Inter Milan's global automotive partner

BYD has announced it has entered into a three-year strategic partnership with FC Internazionale Milano (known simply as Inter Milan) to become the club’s global automotive partner. “In China, where BYD is headquartered, the Nerazzurri are also one of the most beloved teams, with over 154 million fans. In South America – a key market for BYD Group – Inter can count on almost 90 million fans, thanks to the many South American champions who have sh…

BYD Goes for the Heart of Europe (& South America) Again — Partners with Inter Milan

I've written about it before with other football (soccer) sponsorships - there may not be anything that touches the heart of many Europeans more than football. You want to connect with people and get inside their doors? Sponsor big football events and clubs. Inter Milan (FC Internazionale Milano) may not ... [continued] The post BYD Goes for the Heart of Europe (& South America) Again - Partners with Inter Milan appeared first on CleanTechnica.