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JPMorgan Warns Strategy's Bitcoin (BTC) Sales Policy Raises Crypto Market Risk

JPMorgan said the policy could make Strategy both a buyer and seller of bitcoin, while reserves now cover about 17 months of obligations.

  • Strategy, formerly MicroStrategy, formalized a policy earlier this week permitting limited Bitcoin sales to fund preferred dividend payments, alongside authorizing share buybacks and preferred stock repurchases as part of its capital strategy.
  • Michael Saylor's Strategy has accumulated 847,363 BTC, representing roughly 4% of total supply, and purchased roughly $13.7 billion in cryptocurrency year to date, positioning the firm as a dominant institutional buyer.
  • JPMorgan analysts noted the decision introduces "two-way risk" into crypto markets, as Strategy may now act as both buyer and occasional seller depending on funding requirements, creating opposing flows that influence liquidity.
  • The framework allows up to $1.25 billion in Bitcoin sales alongside a $1 billion common stock buyback program, while Strategy holds $2.55 billion in reserves covering roughly 17 months of obligations.
  • JPMorgan analysts led by Nikolaos Panigirtzoglou recommended a 24-36 month reserve buffer, stating "a higher coverage would be needed...to make investors more comfortable" that Strategy would not need to sell Bitcoin in the foreseeable future.
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J.P. Morgan Chase & Co. warned that the reformulation of Strategy Inc.'s financing strategy, by Michael Saylor, changed the dynamics of the bitcoin market by introducing the risk that one of the biggest buyers of cryptocurrencies could also become a seller, adding a new source of uncertainty for investors. The new strategy's policy of selectively selling bitcoin to finance dividends from preferred shares and manage its balance sheet created a pr…

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Officially Strategy announced its new Bitcoin monetization plan, with which they will be able to sell part of its 847,363 BTC in portfolio. Firm directors reported that this measure seeks to support the payment of preferential dividends and finance the repurchase of own shares. With this announcement alarms were turned on on Wall Street. JPMorgan analysts, led by Nikolaos Panigirtzoglou, warned that the measure introduces a risk of avoidable two…

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Coin Desk broke the news in New York, United States on Thursday, July 2, 2026.
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