Buying campaign swag may not translate to showing up at the polls, research shows

New research shows those who buy campaign merchandise less likely to vote

PHOENIX — Sure, it’s nice to buy a cap, a T-shirt or even a coffee mug with the name of your favorite candidate.

Buying campaign swag may not translate to showing up at the polls, research shows

Key Points: New study finds those who buy political merchandise less likely to volunteer, vote Research head said there’s an ‘irony’ in the findings Findings could signal to candidates to shift message to supporters Sure, it’s nice to buy a cap, a T-shirt or even a coffee mug with the name of your favorite candidate. But some new research suggests you’re far less likely to turn out on election day to help that candidate than if you had donate…