Perceived Naturalness Emerges as Key Driver of Public Support for Climate Technology

How Our Attraction to Natural Fixes Can Stymie Climate Progress

Does a human-made problem need a natural solution? The post How Our Attraction to Natural Fixes Can Stymie Climate Progress appeared first on Nautilus.

Perceived naturalness emerges as key driver of public support for climate technology

From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. A new University of Colorado Boulder study sheds light on why people reject or accept some proposed sustainability technologies: If it doesn't seem natural, they won't go for it. And that holds across political ideologies.

But Is It Natural? How Our Affinity for ‘Naturalness’ Can Save or Sink New Climate Solutions

From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. A new University of Colorado Boulder study sheds light on why people reject or accept some proposed sustainability technologies: If it doesn't seem natural, they won't go for it.