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Business models need to be transformed to unlock AI’s true potential, IBM senior VP says

Summary by Fortune
Speaking at the Fortune Global Forum in Riyadh, IBM’s Ana Paula Assis said businesses must transform their operating models to fully realize AI’s potential. She said companies need a systemic, organization-wide approach that integrates data, technology, and trust to realize the benefits of technology. While AI adoption is growing rapidly, most organizations still struggle to achieve measurable returns owing to knowledge gaps and limited integrat…

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Fortune broke the news in New York, United States on Monday, October 27, 2025.
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