Burton Snowboards Tabs Denny Bruce, Who Once Was a Regional Brand Manager, to Be Its CEO
- Burton Snowboards appointed Denny Bruce as its CEO ahead of the company's 50th anniversary.
- Denny Bruce was the Mid-Atlantic Brand Manager for Burton from 2003 to 2005 before holding leadership roles at Vans, Skullcandy, Traeger, and Dickies.
- Bruce succeeds Donna Carpenter, who had been serving as the interim CEO.
- The company was founded by Jake Burton Carpenter in 1977 and remains privately owned.
17 Articles
17 Articles
Associated Press News
Burton Snowboards tabs Denny Bruce, who once was a regional brand manager, to be its CEO
Burton Snowboards tapped into its past by naming one-time regional brand manager Denny Bruce to take over as CEO as the company approaches its 50th anniversary.
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Denny Bruce (Denny Bruce) will be appointed as CEO of Snowboard BURTON (BURTON) on 9/21. Co-founder and owner Donna Carpenter (Donna Carpenter), who has served as interim CEO since 2026/6, will continue to serve as Chairman of the Board. Ahead of the 50th anniversary of our founding in 2027, we aim for the next growth with a new management system. This content is distributed by FASHIONSNAP.
Burton Snowboards Names Denny Bruce as New CEO
Burton Snowboards, the world’s largest and most famous snowboard company, recently named former employee Denny Bruce as its new Chief Executive Officer, effective Sep. 21. After years of working with various action sports brands, Bruce will now guide the premier snowboard, helmet, goggle, and outerwear company as it heads towards its 50th anniversary after Jake Burton founded the company in […]
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