US Edition
Burger King Is Releasing an All-New Menu for a Limited Time
- Burger King will launch a limited-time menu with four items inspired by the live-action How to Train Your Dragon on May 27 nationwide.
- This release is part of Burger King's broader comeback strategy, which follows declining U.S. Same-store sales and aims to regain ground on McDonald's and Wendy's.
- The limited-time menu features a Dragon Flame-Grilled Whopper served on a red and orange swirled bun, alongside Fiery Dragon Mozzarella Fries coated with a Calabrian chili pepper breading.
- Tom Curtis, President of Burger King U.S. And Canada, emphasized a family-focused marketing approach, noting that welcoming families again has led to improved customer loyalty and retention.
- Burger King expects this menu to boost sales during its turnaround, plans to adjust advertising, and will monitor supply through early July to manage demand.
11 Articles
11 Articles
Burger King Is Releasing an All-New Menu for a Limited Time
But it won't be around long.Dotdash Meredith/Lecia LandisKey TakeawaysBurger King is once again teaming up with Universal Pictures to release a new movie-inspired menu. This time, it's to celebrate the new live-action "How to Train Your Dragon" film with four dragon-themed menu items.The new items hit menus on May 27, just in time for the movie's release.I don’t know about you, but a food partnership really does get me excited about new products…
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Burger King Unveils Limited Edition Red-Orange Whopper
Burger King is turning up the heat with its limited-edition Red-Orange Whopper, a fiery new twist on its iconic burger inspired by How to Train Your Dragon: The Hidden World. Featuring a flame-grilled patty nestled in a vibrant red-orange bun, this bold creation captures the thrill of dragon fire in every bite. It’s the star of Burger King’s latest themed lineup, crafted to celebrate the magic and adventure of the beloved DreamWorks film. Keep r…
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