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[Opinion] Burger King® releases the new BK® Taste, inviting lawyers to try it – and to defend the product’s originality

Summary by Roastbrief US
São Paulo, January 2025 – Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce. To introduce the new item, BK® is rolling out its latest campaign in partnership with AlmapBBDO, inviting Brazil’s lawyers to issue their impartial opinions – since there are probably comparis…
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