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Burger King Launches Radical Experiment: Customers Call Ceo Directly to Respond to Complaints · Global Voices
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In an industry where feedback is often diluted between automated forms and mailboxes, Burger King decided to break the script and put the phone number of his CEO, Tom Curtis, within the reach of customers. Action is not just a symbolic gesture of proximity; it is a strategic move that turns active listening into a branding tool, reputation and product development. The brand claims Curtis will personally respond as many messages and calls as poss…
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