Burger King just changed the Whopper for the first time in 10 years
Burger King enhanced the Whopper with a premium bun, creamier mayonnaise, and new packaging after seven months of testing and 12,000 customer calls, boosting U.S. same-store sales 3.2%.
- Burger King rolled out the revamped Whopper this week in more than 7,000 restaurants nationwide, featuring a premium bun, creamier mayonnaise, and box packaging.
- Facing competitive and pricing pressure, Burger King responded to years of complaints about smashed burgers that fell apart around 2023.
- After months of testing, Burger King refined mayonnaise, buns and clamshell box packaging for seven months, changing pan size, adding a glaze, and working with nearly a dozen national bakeries.
- Franchisees face an extra $4,000 a year in costs, though Burger King advised local owners not to raise prices and suggested the investment will drive sales as U.S. same-store sales rose 3.2%.
95 Articles
95 Articles
Burger King's new Whopper revamp shows even fast food is chasing premiumization
Burger King announced on Thursday it will be changing its iconic Whopper recipe.Julian Stratenschulte/picture alliance via Getty ImagesBurger King announced on Thursday that it will "elevate" its iconic Whopper burger recipe.The move comes in response to fan feedback and diners growing more selective about where they spend.Fast-food giants have begun rolling out upgrades to core menu items to lure guests back.Burger King is tweaking its Whopper …
Burger King is updating its Whopper so it stops falling apart. But some people prefer them smushed
Fast food chain Burger King announced Thursday that it's updating its signature Whopper burger for the first time in a decade, adding a sturdier bun and serving it in a cardboard box after years of customer complaints about smashed burgers that fell apart.
Burger King Whopper Changes: Here's What To Know About Them
Burger King’s signature Whopper is getting its first makeover in nearly a decade, following customer feedback on how to improve it. On Thursday, Burger King announced changes to the Whopper, including a premium bun, improved mayonnaise and serving it in a box instead of paper to enhance customer satisfaction. The new burger rolls will be available to customers at more than 7,000 Burger King locations nationwide this week, according to a news rel…
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