Building an agency that works for women's lives

Building an agency that works for women's lives

It's 6:30 PM on a weekday, and a crisis has just erupted for one of the clients. In the old days, one might have had until the next morning's newspapers to craft a response. Today? Within minutes, the story is viral, spreading across social platforms like wildfire. Welcome to the unforgiving world of integrated marketing communications, where brilliant women often carry the heaviest loads: managing impossible deadlines while leading the househol…