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Building a £1bn sports brand
Summary by The Rugby Paper
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1 Articles
Building a £1bn sports brand
PAUL REES SAYS THE NEW NATIONS CHAMPIONSHIP HAS TO DELIVER IF THE GAME IS GOING TO GROW AROUND THE WORLD TOURNAMENTS often start slowly, accruing interest over the seasons. The Champions Cup is a prime example – the inaugural final between Toulouse in Cardiff at the Arms Park in 1996 pulled a crowd of 21,800 […] The post Building a £1bn sports brand appeared first on The Rugby Paper.
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