Builders Club Deconstructs the Echo for Under Armour
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Builders Club Deconstructs the Echo for Under Armour
Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. From the team at Builders Club: “This latest product launch signals a new era for Under Armour as a cutting-edge, creative sports brand. With dynamic product shots and unique morphing animations, this film sh…
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