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‘American Icons’: Budweiser Debuts Super Bowl Commercial
Budweiser celebrates its 150th anniversary with a 60-second Super Bowl ad featuring a Clydesdale pony and a bald eagle set to Lynyrd Skynyrd’s ‘Free Bird.’
- A 60‑second Budweiser commercial will run during NBC's February 8, 2026 telecast of Super Bowl LX, featuring a Clydesdale and an American bald eagle to celebrate Budweiser's 150th anniversary and America's 250th birthday.
- Given Budweiser's marketing history, Anheuser‑Busch executives bring back the Clydesdales only when a creative concept fits the moment, reflecting Budweiser marketing’s ties to national moods.
- Henry‑Alex Rubin, director, returned for a third year, crafting a cinematic 60-second spot soundtracked by Lynyrd Skynyrd's `Free Bird` with a foal and bald eagle supervised by the American Eagle Foundation.
- The Clydesdales' return marks their 48th Super Bowl commercial and joins Bud Light and Michelob Ultra national ads, making Anheuser‑Busch a top advertiser this year.
- How consumers react may be influenced by the ad's `Made in America` tagline, which aligns with Anheuser‑Busch's `American Beers and American Careers` messaging and current national debates.
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25 Articles
Budweiser Super Bowl LX commercial features clydesdale, bald eagle, and Lynyrd Skynyrd's 'Free Bird'
Budweiser will once again be a part of the Super Bowl with a memorable ad themed “American Icons," featuring a Budweiser Clydesdale, a bald eagle, and Lynyrd Skynyrd's iconic song 'Free Bird.'
·Chicago, United States
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Legendary Beer Giant Gives Us Such Pro-American Super Bowl Commercial That It Might Leave You With A Tear Or Two
There's zero room for error when it comes to a Super Bowl commercial. Budweiser clearly got that memo and knocked it out of the park with a pro-American banger.
·Washington, United States
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Budweiser unveils Super Bowl LX spot celebrating 150 years
On Monday, Anheuser-Busch unveiled its 2026 Super Bowl spot, marking the beer brand’s 150th anniversary with a return to two of its most iconic symbols: the Budweiser Clydesdales and the American Bald Eagle.
·St. Louis, United States
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Coverage Details
Total News Sources25
Leaning Left2Leaning Right3Center10Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
13%
C 67%
R 20%
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