Buc-Ee’s Thinks It’s Defending a Trademark. Beavercreek, Ohio Thinks It’s Defending Its Identity

Buc-ee's draws outcry for launching fight over mini mart's beaver logo

BEAVERCREEK, Ohio— A lip-licking alligator, a smiling moose and a hat-wearing bear are among the many cartoon animals to have found themselves in the crosshairs of Buc-ee's, the popular Texas convenience store chain that has a penchant for protecting its buck-toothed beaver. But now Buc-ee's has se

Buc-ee’s Decides The Right Response To Pushback On Its Trademark Bullying Is To Invoke Partisanship

We've been detailing the trademark bullying ways of Buc-ee's, famous gas station and convenience store chain in the American south and infamous IP bully, for over a year now. Buc-ee's seems to think that any semi-related business that has branding that involves a cartoon animal or in any way references beavers somehow violates its trademark…

Buc-ee’s Thinks It’s Defending a Trademark. Beavercreek, Ohio Thinks It’s Defending Its Identity

The backlash to the gas station chain’s latest lawsuit proves the emotional power of logos and symbolism.