CHRONIC. Why do we spontaneously associate certain sounds with forms? Long considered as proper to human language, the bouba-kiki effect has just been observed in chicks by a team of researchers from the University of Padua, Italy. Their study has been published in the journal "Science"If you hear the sound "takete", it is likely that you associate rather with a sharp and angular form while you associate "maluma" with a rounded form, like 90 to …
CHRONIC. Why do we spontaneously associate certain sounds with forms? Long considered as proper to human language, the bouba-kiki effect has just been observed in chicks by a team of researchers from the University of Padua, Italy. Their study has been published in the journal "Science"If you hear the sound "takete", it is likely that you associate rather with a sharp and angular form while you associate "maluma" with a rounded form, like 90 to …