Published • loading... • Updated
BTS’ V Named Global Ambassador for Sportswear Brand Champion
V joins a cast of athletes and creators as Champion expands its True Champion fall campaign, which launches globally Monday.
- BTS star Kim Taehyung, known as V, announced a global partnership with American sportswear brand Champion on August 11, leading the new "True Champion" campaign.
- Founded in Rochester, New York, Champion is positioning itself as a cultural entity rather than purely activewear, utilizing V as a bridge between performance gear and everyday personal style.
- The "True Champion" campaign features a diverse cast including Romeo Beckham, SOFI TUKKER, NBA athlete Kyle Kuzma, and Mexican singer Danna Paola, showcasing personalities redefining cultural boundaries through originality.
- Calling the brand "a natural fit," V joins the project during a busy year for BTS, which recently performed at the FIFA World Cup Final and announced it will skip next year's Grammys.
- The FW26 collection, featuring reverse-weave hoodies and sweatshirts, launches now through Champion and Target, offering mass-market reach that differentiates this partnership from V's luxury ambassadorships with Celine and Cartier.
Insights by Ground AI
14 Articles
14 Articles
[OSEN=Park Geun-hee] BTS's V has released a video capturing the cheerful and heartwarming daily lives of members J-Hope and RM. On the 10th, V posted a short video featuring J-Hope and RM on social media. The video captures attention with the sight of J-Hope and RM enjoying sweet ice cream. In particular, J-Hope affectionately asked RM, "Is it sweet?" to which the ice cream
Coverage Details
Total News Sources14
Leaning Left4Leaning Right1Center2Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 29%
14%
Factuality
To view factuality data please Upgrade to Premium
