V of BTS has become the Global Brand Ambassador for Nothing's Headphones (1) Pro. The campaign, shot in Seoul by Dorothea Sing Zhang, showcases simplicity and style.
Nothing launched this Tuesday, September 29, 2026 the Headphone (1) Pro, a three-transducer helmet sold 349 euros in France, and made V, the singer of the band BTS, its new world ambassador. In the spring, the brand had already recruited singer Charli xcx.
British cutting-edge technology brand Nothing officially announced today that BTS member V (Kim Taehyung) will be the new global brand ambassador! Also launching today is the brand's first flagship wireless noise-canceling headphones, Nothing Headphone (1) Pro.