BTS Effect?... Emerging K-Ramen ‘Ari’ Becomes US Walmart Bestseller

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hy’s new ramen and beverage brand, ‘ARIH,’ recently received a bestseller badge at Walmart, a major U.S. retail channel. This badge is awarded based on factors such as sales volume, inventory levels, and sales rankings within the same category, and it is considered exceptional for a new brand. Immediately after its launch, local U.S. consumers flocked to Walmart to purchase the products, leading to the appearance of ‘Sold Out’ notices posted on …