BT Refreshes UK Consumer Brands and Relaunches BT Mobile Service

Why BT's boss may think now's the time to dig out the old brand

BT, the UK's biggest telecom incumbent, has spent £25 billion on a 'digital backbone,' and yet its importance is not widely recognized.

BT hits the net with Euro 2028 telecoms contract

As telco revives BT Mobile consumer brand

BT scores Euro 2028 deal, enhances services

BT has been named the official telco partner of the 2028 Euros It has also unveiled a new brand campaign, ‘Behind Brilliant Things’ Just as importantly, BT unveiled a range of enhanced cybersecurity services and new mobile offers, including the reintroduction of the BT Mobile brand

BT Refreshes UK Consumer Brands and Relaunches BT Mobile Service

Broadband and telecoms giant BT Group has this afternoon confirmed last week’s leak (here) by announcing somewhat of a UK consumer brand resuscitation for BT and a refresh for their other consumer divisions (EE and Plusnet). The move will, among other things, revive their BT Mobile brand for basic 30 day rolling SIM Only contracts and introduces free security upgrades for home users. The change marks a shift away from the strategy adopted in 202…