Europe Is Coming After Infinite Scroll – TikTok's Endless Feed Is Now a Legal Problem

Europe is coming after infinite scroll – TikTok's endless feed is now a legal problem

The Commission's preliminary ruling identifies TikTok's endless feed, algorithmic recommendations, and lack of built-in usage limits as central to the problem. Officials say the company may be required to disable its infinite scroll, introduce stricter screen-time interventions, and adjust how its recommendation systems deliver content.Read Entire Article

Is TikTok Breaking the Law in Europe with Endless Scrolling and Its Personalized Recommender System?

TECH NEWS – The European Union often intervenes with social media platforms, so this is nothing new.   In a press release dated February 5, the European Commission announced that TikTok‘s addictive design could be in breach of the Digital Services Act, based on its preliminary assessment: “The Commission’s investigation preliminarily indicates that TikTok did not adequately assess how these addictive features could harm the physical and mental w…

The EC declares TikTok is in breach of its Digital Services Act

The European Commission (EC) recently issued a preliminary warning to TikTok. The EC had conducted independent research and found apparently addictive features that violated the European Union’s Digital Services Act (DSA). It stated TikTok’s addictive design features including infinite scroll, autoplay, push notifications and a highly personalised recommendation system “could harm the physical and mental wellbeing of its users, including minors …

The EU Moves To Kill Infinite Scrolling

The EU declares TikTok's 'infinite scroll' and 'highly personalised recommender system' are 'addictive design in breach of the Digital Services Act'

The European Commission has taken a stance against some of social media's deleterious rhythms.