Salesforce Invests in Brunello Cucinelli’s AI Platform

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Ownership

Building a luxury brand in a medieval village without electricity or running water does not seem like the shortest path to a stock market capitalization of eight billion euros. And yet Brunello Cucinelli has achieved it. The small village of Solomeo, in Umbria, is today the epicenter of one of the most profitable firms in the absolute luxury segment and, above all, the clearest example of how humanism can become a competitive barrier that capita…